Nissan: Nissan is Calling All TITANS in new purpose-driven truck campaign
- New integrated marketing campaign seeks to celebrate everyday heroes as TITANs of the Community, TITANs of the Neighborhood and TITANs of the Outdoors
- Campaign developed in response to consumer research that found Nissan TITAN® customers are driven by improving the world around them
- To kick off the campaign, Nissan has partnered with Habitat for Humanity, the American Red Cross and the National Park Foundation – three national organizations rooted in serving the neighborhood, community and the outdoors
- In addition to a $1 million donation to each organization, Nissan will actively promote local volunteer opportunities and ways TITAN enthusiasts can get involved through a new campaign website, CallingAllTITANs.com
NASHVILLE, Tenn. – When is a TITAN more than a truck? Nissan’s new marketing campaign, Calling All TITANs, seeks to celebrate everyday heroes using pickup trucks to improve the world around them. These TITANs of the community, neighborhood and outdoors are driving change from behind the wheel of Nissan TITAN trucks.
“We have seen that TITAN customers are the kind of people who want to get the job done and leave their world better than they found it,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Be it conservation of the outdoors, contributions to local charities or simple acts of kindness, there is a natural desire among pickup truck owners to take action when help is needed.”
Over three-quarters of Americans1 (78%) believe companies must do more than just make money; they must positively impact society as well. Central to the Calling All TITANs movement is Nissan’s commitment and partnership to three national organizations: Habitat for Humanity, the American Red Cross and the National Park Foundation. Nissan will donate a total of $1 million to each organization. The donations will be used to support the missions of each nonprofit, helping drive awareness and provide opportunities for Nissan employees, dealers and owners across America to get involved.
“To truly be a Titan, you need a dependable vehicle that can tow, haul and drive through the worst of it. With its rugged capability and Nissan Intelligent Mobility features, the Nissan TITAN is fit to take on any assignment from the heroic to the everyday,” said Fred DePerez, vice president, North America LCV Business Unit, Nissan North America, Inc.
“From the grass roots efforts of our local dealers to the great work being done on a national scale, Calling All TITANS gives us a meaningful way to connect the capabilities of our TITAN truck with our current and future customers – the Titans of our world – answering the call when they see a need,” said Tucker.
Beginning in September, a series of new advertising spots and social media campaigns will highlight the inspirational endeavors of each nonprofit. Additionally, a campaign website, CallingAllTITANs.com, has been created to provide information on how to donate, volunteer and more.
While this marketing campaign is new, giving back to the community is a signature of Nissan’s business model and built into TITAN’s DNA. Every year Nissan’s corporate philanthropy efforts are directed to nonprofits working in education, environmental stewardship and humanitarian relief, enriching people’s lives in the communities where its employees live and work.
Habitat for Humanity
Nissan began its partnership with Habitat for Humanity in 2005, providing a fleet of first generation Titans to assist in cleanup efforts following the devastation left behind by Hurricanes Katrina and Rita. By the end of 2018, Nissan will have helped build 98 houses and donated more than 145 trucks and over $15.5 million to the organization and its mission for affordable housing. The Calling All TITANs campaign will expand the relationship further with more vehicles, donations and opportunities to drive TITANs of the Neighborhood volunteers to help build affordable homes across America.
American Red Cross
From disaster relief to employee blood drives, Nissan’s partnership with the American Red Cross has raised more than $2.5 million in donations over the past five years. Kicking off the Calling All TITANs campaign, Nissan will host a social donation drive in support of preparedness month on Thursday, Sept. 20 calling all of the TITANs of the Community. Future activations will help the American Red Cross connect volunteers to blood drives, smoke alarm replacement campaigns and disaster relief efforts.
National Park Foundation
There are few things more naturally connected than pickup trucks and the outdoors. TITANs of the Outdoors are passionate about enjoying and conserving our outdoor resources, most notably our national parks. By joining forces with the National Park Foundation, Nissan will support Service Corps that undertake critical trail and park restoration projects. Nissan encourages all Americans to discover the amazing sights, sounds and adventures awaiting them in America’s national parks.
Central to the campaign will be a series of new advertising spots showcasing the charitable partners, social media activities to raise awareness and the website CallingAllTITANs.com where consumers can get more information on how to volunteer.
For information on the entire Nissan lineup, visit NissanNews.com.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, INFINITI and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.
About the National Park Foundation
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.
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Manager, Development Communications
American Red Cross National Headquarters
Senior Director, Public Relations
Habitat for Humanity International
Senior Manager, Communications
National Park Foundation
1. 2018 Cone/Porter Novelli Purpose Study, presenting the findings of an online survey conducted March 8–16, 2018 by M/A/R/C Research among a random sample of 1,006 Americans, comprising 502 men and 504 women, ages 20+. The margin of error associated with a sample of this size is ± 3% at a 95% level of confidence.
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