Nissan: Nissan strengthens Formula E partnership with stake in e.dams

YOKOHAMA, Japan – Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organization, ahead of Nissan’s debut in the ABB FIA Formula E electric street-racing championship.

Nissan is joining Formula E as the first Japanese carmaker to participate in the innovative series and as the global leader in electric cars, with more than 350,000 Nissan LEAF vehicles sold. Nissan’s Formula E program will show a new “performance side” of Nissan Intelligent Mobility – the company’s vision for changing how cars are powered, driven and integrated into society.

Based in Le Mans, France, and co-founded by team principal Jean-Paul Driot, the e.dams organization emerged from DAMS, a leading contender in European open-wheel and sports car competition for more than 30 years. In its previous partnership with Nissan’s alliance partner Renault, e.dams won the Team Championship in the first three seasons of Formula E. It also holds records for most wins and pole positions.

“For Nissan’s first Formula E experience, it makes sense to partner with e.dams and be able to draw on the organization’s experience of winning races and championships,” said Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy. “The level of competition in Formula E will get even more intense for season five, with a series-mandated all-new car and powertrain. As part of our commitment to our partnership, Nissan has now purchased an ownership stake in the organization, and we’re excited to work with Jean-Paul and his team.”

Said Driot: “With our new partner Nissan, we’re eagerly awaiting the new challenges ahead. We’re very proud of our history in Formula E, and we’re looking forward to adding new pages to the series’ history books with our new partner and the new car.”

Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organization, ahead of Nissan’s debut in the ABB FIA Formula E electric street-racing championship. Pictured (left to right) are: Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy; Jean-Paul Driot, e.dams founder and team principal; and Michael Carcamo, Nissan Global Motorsport Director.

Nissan and e.dams have begun testing the all-new “Gen2” Formula E car, which provides more power and range and eliminates the need for the midrace car swap that was a feature of Formula E during the first four seasons.

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Nissan took the next step toward its debut in the all-electric ABB FIA Formula E Championship by revealing its concept livery at the Geneva Motor Show. In the video above, learn about the inspiration behind Nissan’s Formula E concept livery.

For more information about Nissan Motor Co., Ltd.’s products, services and our commitment to sustainable mobility, visit Nissan-Global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube.

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Contact

Anna Teslik
Global motorsports marketing and communications manager
Phone: +33 7 7614 7286
ATeslik@nissan-europe.com

Paul Ryan
Global motorsports marketing and communications manager
Phone: +1 678 644 0404
paul@nismosupport.com

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