Nissan: 2019 Nissan TITAN debuts to the soundtrack of the Calling All TITANs campaign TV spot launch
- New Fender® Premium Audio System offered on select 2019 TITAN and TITAN XD models
- All 2019 TITAN and TITAN XD models include new 7.0-inch touchscreen audio/IT display
- Standard NissanConnect® featuring Apple CarPlay™ and Android Auto™
- Nissan’s exclusive Rear Door Alert1 safety technology standard on TITAN King Cab and Crew Cab models
- Nissan’s purpose-driven Calling All TITANs campaign continues with first official TV spot, led by renowned directors Shawn Levy and Stephen Campanelli, airing tonight on ESPN
DALLAS – With the Texas sun shining and deep fryers frying, Nissan returned to the heart of truck country – the annual State Fair of Texas – today to reveal the 2019 TITAN, the most refined TITAN yet. Following a rockin’ performance from Fender® artist Eric Johnson, the new pickup was introduced by Fred DePerez, vice president, North American LCV Business Unit, Nissan North America, to a group of the nation’s top truck, auto and lifestyle media a day before doors open to an anticipated 2.5+ million fair-goers.
On sale this fall, the 2019 TITAN and TITAN XD will be on display through October 21 at the historic Fair Park in Dallas.
“The 2019 TITAN will be our most refined truck yet,” said DePerez. “Backed by America’s Best Truck Warranty2 – featuring bumper-to-bumper coverage of 5-years/100,000-miles – the 2019 TITAN and TITAN XD will build upon today’s strength and capabilities by adding advanced technology, new safety features and an awesome new audio system to provide the soundtrack for all the amazing adventures ahead of you.”
In addition to the 2019 TITAN and TITAN XD unveilings, DePerez provided media with a look at the first official TV spot in the purpose-driven Calling All TITANs marketing campaign. Nissan and partners American Red Cross, Habitat for Humanity and National Park Foundation first announced the campaign on Sept. 5 and will set another milestone when the spot airs tonight during the North Carolina vs. Miami college football game on ESPN.
Renowned producer and director Shawn Levy, known most recently for his work in the hit series Stranger Things, and second unit director Stephen Campanelli, directed the commercial.
“At Nissan we believe America needs more TITANs, so today we are celebrating the TITANs of the Community, TITANs of the Neighborhood and TITANs of the Outdoors with the launch of the first TV spot of our purpose-driven Calling All TITANs campaign,” added DePerez. “The commercial, led by the outstanding directors Shawn Levy and Stephen Campanelli, highlights the inspirational work of the American Red Cross, Habitat for Humanity and the National Park Foundation – three national organizations we are proud to call partners.”
New for the 2019 model year, TITAN and TITAN XD models add the “emotion of a live performance” created by the new, segment-exclusive Fender Premium Audio System. The system features a 485-watt, 9-channel amplifier and Panasonic’s proprietary Acoustic Motion Control™. It is offered on four 2019 TITAN and TITAN XD Crew Cab grade levels and one TITAN and TITAN XD King Cab model.
Other 2019 model year refinements include a new standard 7.0-inch touchscreen audio/IT display with NissanConnect® featuring Apple CarPlay™ and Android Auto™, and Nissan’s exclusive Rear Door Alert system1. Also added for 2019 are additional USB media and charge ports for the front and back seat passengers and two new exterior colors – Moab Sunset and Midnight Pine.
The Rear Door Alert (RDA) system is now standard on all King Cab and Crew Cab TITAN and TITAN XD models. The system uses the vehicle’s door sensors, horn and message display to help remind drivers to check the back seat after the vehicle is parked. Nissan plans to have RDA standard on all four-door trucks, sedans and SUV nameplates by model year 2022.
“In addition to being the traditional workhorse in the stable and hauling cargo, pickups today are used for hauling families – the most precious cargo of all,” DePerez said. “With Nissan’s Rear Door Alert system, TITAN drivers can feel even more confident whenever they leave their truck.”
All 2019 TITAN and TITAN XD models are assembled in Canton, Mississippi and covered by “America’s Best Truck Warranty”2 – featuring bumper-to-bumper coverage for 5 years or 100,000 miles, whichever comes first. Vehicles covered by the new warranty, which includes basic and powertrain coverage, include all TITAN V8 gasoline-powered models and diesel and V8 gasoline-powered 2019 TITAN XD models.
TITAN is available in a full range of rugged half-ton models, including Single Cab, King Cab and Crew Cab body configurations, 4×2 and 4×4 drive, and a choice of up to five grade levels. Every TITAN is powered by a 390-horsepower 5.6-liter Endurance® V8 gasoline engine mated to a 7-speed automatic transmission.
The 2019 TITAN XD lineup includes Crew Cab, King Cab and Single Cab body styles, two bed lengths, choice of a powerful Cummins® 5.0L V8 Turbo Diesel or Nissan 5.6-liter Endurance® V8 engines, 4×4 or 4×2 drivelines and up to five well-equipped grade levels. TITAN XD has an available maximum towing capacity of 12,710 pounds and maximum payload capacity of 2,990 pounds (when properly equipped). For 2019, the TITAN XD Diesel also adds a larger capacity DEF tank and a new integrated gooseneck hitch with a plug inside the bed for even greater ease of towing.
Both TITAN and TITAN XD are available with a special Midnight Edition Package, which provides a custom look straight from the factory. The Midnight Edition Package includes body color front grille with dark insert, dark headlamps, black fog lamp finisher, black exterior badging, black mirrors, black door handles, 20-inch black wheels, body color front and rear bumpers, black step rains, black interior trim and “Midnight Edition” exterior badge.
For more information on the 2019 TITAN, TITAN XD and the complete Nissan vehicle lineup, please visit NissanNews.com.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About Habitat for Humanity
Nissan began its partnership with Habitat for Humanity in 2005, providing a fleet of first generation Titans to assist in cleanup efforts following the devastation left behind by hurricanes Katrina and Rita. By the end of 2018, Nissan will have helped build 98 houses and donated more than 145 trucks and over $15.5 million to the organization and its mission for affordable housing. The Calling All TITANs campaign will expand the relationship further with more vehicles, donations and opportunities to drive TITANs of the Neighborhood volunteers to help build affordable homes across America.
About American Red Cross
From disaster relief to employee blood drives, Nissan’s partnership with the American Red Cross has raised more than $2.5 million in donations over the past five years. Kicking off the Calling All TITANs campaign, Nissan hosted a social donation drive in support of preparedness month on Thursday, Sept. 20, calling all TITANs of the Community. Future activations will help the American Red Cross connect volunteers to blood drives, smoke alarm replacement campaigns and disaster relief efforts.
About National Park Foundation
There are few things more naturally connected than pickup trucks and the outdoors. TITANs of the Outdoors are passionate about enjoying and conserving our outdoor resources, most notably our national parks. By joining forces with the National Park Foundation, Nissan will support Service Corps that undertake critical trail and park restoration projects. Nissan encourages all Americans to discover the amazing sights, sounds and adventures awaiting them in America’s national parks. The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service.
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1. Rear Door Alert is intended to remind people to check the back seats of their vehicle under certain circumstances. It cannot prevent accidents caused by inattention or carelessness.
2. Claim based on years/mileage (whichever occurs first) covered under the New Vehicle Limited Warranty basic coverage. Ward’s in-market Large Pickup Segmentation and Small Pickup Segmentation v. 2019 TITAN and TITAN XD. Nissan’s New Vehicle Limited Warranty basic coverage excludes tires, corrosion coverage and federal and California emission performance and defect coverage. Other terms and conditions also apply. See dealer for complete warranty details. Warranty claim is current at time of printing.
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